Timberland's “Advice of an Icon” celebrates authenticity

Alongside three true icons: Skepta, Spike Lee, and Kiko Mizuhara.

Timberland continues to write its own history with the global campaign “Advice of an Icon”, a tribute to more than 50 years of cultural legacy surrounding the Original Yellow Boot™. Since 1973, this yellow boot has become a symbol of resilience, a cultural icon and a timeless style, and now, for the FW25 season, its heritage is elevated through three creatives who have transformed the global scene.

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Captured by Gabriel Moses—whose visual imagery has already achieved cult status—the campaign immortalises the essence of each icon with cinematic intensity, where they share their own vision of success, authenticity and community. Spike Lee, acclaimed figure of independent cinema, is direct: work ethic, effort and radical honesty. Skepta, through his art, reaffirms his role as a cultural visionary. For him, success cannot be understood without blind faith or the responsibility to give something of value back to the community. And finally, Kiko Mizuhara provides the perfect contrast with a dose of vulnerability and strength combined, transgressive style and authenticity: move forward, fail, reinvent yourself, but don’t apologise for who you are.

“Looking ahead to the autumn/winter 2025 season, Timberland continues to build on its heritage while driving culture forward,” says Maisie Willoughby, Timberland’s marketing director. “The ‘Advice of an Icon’ campaign is a tribute to unapologetic self-expression and timeless craftsmanship. At its heart is the Original Yellow Boot, a global icon that has shaped style, work and urban culture for over 50 years. This campaign honours our past and points to our future, as we continue to explore and redefine what it means to be truly iconic.”