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Timothée Chalamet, the new Chanel Bleu boy 

French-American actor Timothée Chalamet has become the new face of Bleu, Chanel’s most iconic men’s fragrance.

Thumb Timothée Chalamet

It’s no coincidence that blue is the colour chosen to give its name to the French maison’s most emblematic fragrance. The colour blue is already known to be associated with water, calm, peace, security, confidence (and even royalty). Timothée has become a kind of ‘Prince Charming’ revered by the fashion industry. A figure that Chanel has not wanted to overlook and has decided to include in its renewed list of brand ambassadors.

Last Monday the brand made it public through a post on its Instagram account: «Chanel is pleased to announce that Timothée Chalamet will serve as the fragrance ambassador for Bleu de Chanel. A fragrance for the man who is deeply himself». The announcement comes shortly after Whitney Peak became the face of Coco Mademoiselle, and marks the beginning of Chalamet making his debut as an official ambassador for a fashion or beauty brand.

The Call Me By Your Name actor marks a before and after in the image and masculinity that defines the Bleu de Chanel man. Freshness, simplicity and a jovial spirit take over the symbol of the French house. «With a dynamic energy that is as raw as it is refined, the 27-year-old actor has built a distinguished global reputation while still at the very beginning of his career. Aside from his bold style and uncomplicated charm, Timothée Chalamet embodies the visionary and avant-garde spirit of the next chapter of Bleu de Chanel: a man who does not close himself off from the ordinary limits of life and looks beyond the visible», explains the brand in a statement.

Chanel has also decided to pull out all the stops by choosing a trio who are some of the best in the industry. Timothée as the star of a luxury advertising campaign, through the exquisite photography of Mario Sorrenti and a film directed by Martin Scorsese. Quality personified and wrapped up like a bottle of Bleu by Chanel. For the moment, we can only wait a few months to see the full result of everything that is being cooked up (but we can tell you that it smells like a guaranteed success).

And speaking of perfumes, have you taken a look at Selahatin’s new mouth perfumes?

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