Tommy Hilfiger brings together five icons and their families for its new Fall 2023 campaign

Tommy Hilfiger, a brand that perfectly embodies the American and family spirit, returns to its roots in its Fall 2023 campaign, revisiting its red, white and blue DNA through its optimistic perspective on today’s America and the 21st century family.

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Featuring a multi-generational cast for the campaign, with the families and friends of Quincy Jones, SZA, Paloma Elsesser, Amber Valletta and Devon & Steve Aoki, dressed in TOMMY HILFIGER’s new Fall 2023 collection, the brand’s new release celebrates the values of belonging and inclusion, with a special focus on family. In the words of Tommy Hilfiger: “We have assembled a uniquely talented cast of friends and family, all united by deep bonds and unwavering support similar to those I share with my own loved ones.” In short, Tommy Hilfiger wanted to bring together personalities who perfectly channel the brand’s values.

The families of these music and fashion icons of today were photographed in their own homes with the clear objective of capturing their environments as authentically as possible. Friendships, communities and cultures come together in intimate and personal portraits that convey a sense of happiness.

The Fall 2023 collection offers a fresh take on today’s style inspired by both outdoor escapades and TOMMY HILFIGER’s Classic American Cool prep basics. Coats take center stage thanks to the New York puffer, a twist on the ’90s originals that captured the attention of the youth of the time thanks to the strength of its branding, vibrant colors and oversized format. Reinventing historical pieces and silhouettes from the brand’s archives with a contemporary vision, Tommy’s recognizable original tartan, red, white and blue colors, stripes and the TH Monogram materialize in the collection.

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