Tommy Hilfiger is part of the much-anticipated F1 movie

Tommy Hilfiger continues its legacy of creating memorable moments that fuse fashion, sport and entertainment by sponsoring the highly anticipated summer movie, F1. Starring TOMMY HILFIGER brand ambassador Damson Idris, the film brings the adrenaline of the FORMULA® world to the big screen. 1™️.

Since its inception, entertainment and sport have been at the core of the TOMMY HILFIGER brand DNA. Now, after more than three decades of partnership with motorsport, the brand is continuing its innovative approach to the sport by sponsoring F1, Apple Original Films’ upcoming film set in the exciting world of FORMULA 1™️, which will be released in cinemas this summer.

As the cultural influence of motorsport expands beyond the track and into lifestyle, TOMMY HILFIGER’s presence in the film reinforces its deep connection to the sport. As one of the APXGP team sponsors in the film, the TOMMY HILFIGER flag logo will feature prominently on the APXGP car’s halo, both on the front and sides, as well as on the driver’s uniform and team uniforms.

The TOMMY HILFIGER brand’s legacy in motorsport dates back to the 1990s, marked by iconic sponsorships with Team Lotus, Ferrari and Mercedes-AMG F1™, as well as a long-standing partnership with driver Sir Lewis Hamilton. These collaborations have long symbolised the intersection of sport, fashion and entertainment.

In this new chapter, Tommy Hilfiger continues to challenge the boundaries of style and speed, while inspiring and connecting with audiences around the world. The film, directed by Top Gun: Maverick director Joseph Kosinski; produced by Jerry Bruckheimer, Kosinski, Hamilton, Pitt, Jeremy Kleiner, Dede Gardner and Chad Oman; and written by Ehren Kruger, will be released in theaters worldwide on June 27, 2025.

Sofia Richie Grainge’s capsule collection for Tommy is inspired by archival preppy clothing and vintage nautical flags.