Tommy Hilfiger presents a collection co-designed with Sofia Richie

Tommy Hilfiger announces Sofia Richie Grainge as its newest design collaborator. A brand ambassador since June 2024, Sofia will launch her first co-created capsule collection with the brand, Sofia for Tommy, in March 2025, while starring in the TOMMY HILFIGER Spring 2025 campaign. Captured by Alexandra Nataf, Sofia’s authentic sartorial vision of accessible luxury shines through as she presents elevated apparel and accessories inspired by coastal fashion.

“Tommy is a true style icon,” says Sofia. “He’s someone I’ve looked up to as a designer and creative force since I first started working in the fashion industry. I’m so proud to introduce a collection that embodies effortless sophistication for everyday wear. These pieces were created for limitless self-expression and a deep love of classic, authentic style – values that Tommy and I share.” “Sofia represents the modern, active woman, capturing the strength and depth of today’s generation,” says Tommy Hilfiger. “As a model and entrepreneur, she has captivated audiences with her modern take on timeless style. Sofia elevates classic staples into contemporary must-haves that set the tone for a new era of style.”

Sofia’s debut as a designer includes 24 refined pieces created to elevate the everyday wardrobe and embrace color, texture and volume. Inspired by archival preppy pieces and vintage nautical flags, the Sofia for Tommy capsule collection focuses on pieces that effortlessly combine polished refinement with modern, effortless style. That includes tailored blazers and wide-leg denim pants, layering tanks and a series of quietly luxurious dresses. To honor Sofia’s signature blend of simple, fresh and feminine elegance, the color palette is a deeper, richer take on the quintessentially American red, white and blue, with shades of cream, crimson and navy.

The Sofia for Tommy capsule collection continues TOMMY HILFIGER’s legacy of visionary partnerships with stylish, powerful women like Jisoo, Gigi Hadid, Hailey Bieber and Zendaya. Fusing her unique vision with TOMMY HILFIGER’s historic American style, Sofia Richie Grainge will bring her inherent sense of self-confidence along with a contemporary, covetable point of view. This combination of perspectives elevates the TOMMY HILFIGER Spring 2025 womenswear collection, while centering the brand’s culture-defining commitment to limitless self-expression and relaxed luxury.