JISOO brings her elegance and confidence to a classic American style reinterpreted for today in Tommy Hilfiger’s The Hilfiger Racing Club. The campaign blends the nostalgia of luxury motorsport with a bold, modern spirit, redefining ‘preppy’ beyond traditional rules.
JISOO adds her personal touch to the brand’s iconic codes. Photographed by Yoon Ji Yong, she demonstrates her timeless presence and distinctive individuality, consolidating her role within Tommy Hilfiger’s global family.
The collection draws inspiration from New York, playing with layers, textures, and references to collegiate wardrobes. Navy coats, emblem sweaters, camel jackets, and pleated looks are combined with relaxed tailoring and striped knit details.
“Reimagining the ‘preppy’ style has been central to my creative vision for 40 years,” says Tommy Hilfiger. The campaign reflects how the brand merges American classicism with contemporary culture, taking ‘preppy’ to the racetrack in a renewed and liberated version. This reinterpretation honours tradition while adopting a modern and precise approach.
Tommy Hilfiger Autumn 2025 collection with JISOO will be available on tommy.com, in physical stores, and at selected department stores. The global launch is scheduled for 26 August, accompanied by activations and experiences that expand the brand’s narrative.
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