Tommy Hilfiger returns to Formula 1 with Mercedes-AMG F1 and Awake NY

Coinciding with the Miami Grand Prix, the collection combines Angelo Baque’s (Awake NY) street style and TOMMY HILFIGER’s signature “prep” aesthetic to create iconic motoring-inspired garments.

A total of seven gender-inclusive garments reinvent archival pieces with racing inspirations and New York‘s urban aesthetic. The American essence is brought to Formula 1 through a baseball T-shirt, while another dedicated to the Miami Grand Prix is available in pink, yellow, electric blue and black. Tommy, Awake NY and Mercedes-AMG PETRONAS F1 Team logos invade sleeves, polo shirts and rugby shirts while others are decorated with the drivers’ race numbers.

The campaign, photographed by Adrienne Raquel, reflects the determination and spirit of achievement that inspired seven-time champion and F1 legend Lewis Hamilton; Grand Prix winner George Russell as well as Angelo Baque and Tommy Hilfiger himself in their personal careers.

“I’ve been a fan of F1 since I was a kid and our brand has been breaking conventions with sporting collaborations since the 90s,” says Tommy. “With this collaboration we are looking to continue to innovate in both design and inclusivity to create a bold new perspective for the next generation of racing fans,” he adds.

For his part, Baque says that his visits to Tommy‘s archives “awakened the nostalgia of my youth and inspired much of my vision for this collection. My desire was to interpret streetwear and American style in an authentic way.”

The collection is available now at es.tommy.com, mercedesamgf1.com and selected TOMMY HILFIGER shops.