TOUS maintains its commitment to the development of new experiences to connect with the consumer and joins the Primavera Sound Madrid and Sónar Barcelona 2023 music festivals as an official sponsor.
The jewellery firm will participate on 8, 9 and 10 June in Madrid (Primavera Sound) and on 15, 16 and 17 June in Barcelona (Sónar). It will be present at these festivals through an immersive pop-up designed by Casa Antillón in which art and architecture merge with the beauty and craftsmanship of TOUS. There, attendees will be able to enjoy a unique and immersive moment in the various areas created for exclusive experiences. This ephemeral installation is conceived as a multi-sensory space in which art and technology are combined with the aim of immersing visitors in the brand‘s unique universe.
As if that wasn’t enough, at Sónar Night the Barcelona-Berlin techno connection will be established with a five-hour set by Âme b2b Marcel Dettmann on the SonarCar by TOUS stage.
“TOUS continues to be committed to innovation and creativity. For this reason, we continue to explore the musical territory to continue offering our audience new experiences. We are very excited to participate for the first time in Sónar Barcelona and to be present at the premiere of Primavera Sound in Madrid” says Anaïs Durand, marketing and communication director of TOUS.
So now you know, if you go to PS Madrid or Sónar Barcelona, don’t forget to visit the TOUS pop-up. You won’t regret it!
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