The origins date back to a TOUS guarantee bulletin corresponding to the sale of a watch in Calle Borne n.14 in Manresa on 27 October 1950. More than 70 years later, the first typeface with which TOUS was written has inspired an alphabet of vintage-style pendants. These designs capture the reliefs of the firm’s original logo, creating a tribute to the brand’s heritage. Each letter evokes the lines and tubular shapes of the text on that card, incorporating the iconic bear into the silhouette of each piece of jewellery through the extrusion process.
This extrusion technique has also been used to reinterpret the most iconic TOUS motifs – the bear, the heart and the flower – with sculptural silhouettes and emphatic volumes, creating a collection of pieces that are as light as they are striking, inviting you to collect them. Each icon celebrates a detail of each individual’s personality and history.
The 1950 collection is a fusion of the brand’s historical legacy and artistic innovation. And it pays tribute to all those who have been part of the TOUS story since its origins. The collection includes jewellery in sterling silver and sterling silver with 18kt gold plating, as well as jewellery that combines both metals, giving rise to two-tone designs that bring a contemporary touch to the style.
The house’s emblematic motifs are also added in rhodolites, tsavorites and diamonds set with the brand’s characteristic touch of colour and light. Finally, the collection is also composed of an exclusive selection of jewellery in 18kt gold, and gems such as onyx, lapis lazuli and tiger’s eye. These natural stones give body to the metal, bringing character and personality to the designs.
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