The master jewellers together with the firm’s design team have given life to the TOUS Color Pills collection, composed of meticulously selected gems such as amethyst, citrine, blue topaz and green chalcedony. A combination of gems that in harmony create a symphony of colours. In the collection we can appreciate the gems set in sterling silver with small Bold Bears that appear in the form of claws, as if they were dancing around them.
The sensations encapsulated in the gems are the inspiration behind this campaign, which explores synaesthesia from an artistic and experiential perspective, relating the colours of the gems to the sounds. The music acts as a narrative vehicle to express the jewellery attributes of the gems and the effect they have on us in an evocative and creative way. The intuition of amethyst, the vibrant energy of citrine, the peace of chalcedony and the abundance of topaz, are materialised in a sensory journey that brings us closer to them through music.
The melodic jewels of Color Pills thrill like a song, proving that synaesthesia is real: it is possible to experience one sense through another, to hear the colours and feel the emotions conveyed by the jewels.
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