‘Celebrate Joy’ is the global celebration to which everyone is invited.
TOUS is celebrating in style. In the year that its iconic Bear turns 40, the jewellery brand is launching a campaign that, in addition to showcasing its jewellery, opens up to the world through an open, diverse and genuine party where differences are celebrated.
Seven profiles embodying a plural vision have been brought together: Amaia, Ángela Molina, Agustín Della Corte, Lux Pascal, Cecilia Suárez, Macarena Achaga and Robin Shrestha. Each contributes their energy, rhythm and definition of beauty in a project directed by Gorka Postigo, with photography by Felicity Ingram and creative direction by Alicia Padrón.
‘At TOUS, we believe jewellery is a universal language that connects people and reaffirms their uniqueness. With Celebrate Joy. Everyone’s Invited, we want to invite everyone to join in this celebration and pay tribute to our broad and diverse community,’ says Anna Sió, Director of Marketing and Communications at TOUS.
Seated around a large shared table, the artists sing Amaia‘s “C’est la Vie” and celebrate the 40th anniversary of a shared icon, the Bear, wearing the jewellery brand’s latest creations.
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