TRÈS GAULTIER features Amelia Gray and Tokischa in the leading roles

Jean Paul Gaultier’s latest campaign highlights the house’s codes and stylistic identity through Torso’s contemporary vision.

Have you ever wondered what the atmosphere is like in the Jean Paul Gaultier offices? Located at 325 rue Saint-Martin in Paris, the headquarters continues to be a meeting place for its inhabitants, guests, muses and friends. Now, Torso takes a look at all its hidden corners and invites us to discover them first-hand in an effervescent video.

Between fiction and reality, the campaign imagines a day in the offices where Meng, the Maison‘s fit model, takes on the role of head designer of an imaginary studio. It-girl Amelia Gray, with her rebellious spirit, poses next to the Haute Couture section, while Vladimir McCray, actor and model, takes on a key role backstage.

And to make this proposal even more iconic, Tokischa appears, embodying the new generation of enfants terribles and cementing his close relationship with Jean Paul Gaultier while taking on multiple leading roles.

“This collection does not reproduce Gaultier’s iconic pieces, but offers modern interpretations of the Maison’s archetypes. With TRÈS GAULTIER, I wanted to question our fundamentals and adapt them to the social and aesthetic transformations that have taken place since its creation. Through these completely new silhouettes that form a complete wardrobe, one can fully imagine who the Gaultier person is and what their desires are in terms of fashion and belonging,” declares Florence Tétier.