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Troye Sivan is the main protagonist of Prada Spring 2024

Putting the spotlight on emerging talent on the art scene, Miuccia Prada and Raf Simons unveil their Spring 2024 proposal.

Troye Sivan is the main protagonist of Prada Spring 2024

Belgian photographer Willy Vanderperre captured Troye Sivan, Kelvin Harrison Jr. and Harris Dickinson in the Italian fashion house’s latest campaign.

Focusing on the emerging talent of the artistic scene, Miuccia Prada and Raf Simons unveil their Spring 2024 proposal loaded with elements that combine the most traditional functionality with the avant-garde vision of the creative duo. To do so, they have entrusted Vanderperre with the mission of immortalising the protagonists in more than forty portraits where the dichotomy between the notion of the singular and the collective is amplified under a cinematographic light.

“These portraits are both individual and part of a larger body of work. They reflect both the processionality of the show itself and a deeper dialogue with fashion as a badge of belonging and a marker of personality,” says Miuccia.

And speaking of new campaigns… Bottega Veneta celebrates the arrival of the Lunar New Year.

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