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Tyla leads Nike’s Air Max Muse Fall 2025 campaign

Nike unveils its Fall 2025 campaign with Tyla as the lead, introducing the Air Max Muse as its new women’s silhouette.

Tyla leads Nike’s Air Max Muse Fall 2025 campaign

The Nike Air Max Muse, presented by Tyla, is a women’s silhouette with a focus on both technical features and visual design. First revealed in November 2024, the model features a moulded synthetic leather base and a mix of textures on the upper. It incorporates Nike’s Air technology within a structure of subtly exaggerated proportions and a semi-gloss finish.

According to footwear designer Can Eldem, the aim was to capture the attention of female sneaker fans with a new application of the Air system. The first colourway was metallic silver, followed by new versions including “Oil Green” and “Sand Drift”.

The shoe has already been worn by athletes such as Jordan Chiles and Qinwen Zheng, as well as fashion figures like Veneda Carter. South African singer Tyla commented: “It feels like a running shoe, like a workout shoe, but it’s not. It’s something you can wear out.”

The Air Max Muse, as worn by Tyla, is available now on Nike’s website.

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