If you have a Tik Tok account you have probably heard the song “Water” as part of the main trends. The song is accompanied by a dance that uses a bottle of water. It has become so viral that even Travis Scott wanted to participate in the song. Well, this hit is performed by Tyla. The young talent has known how to catapult her fame and now she is the face of the campaign that presents the new wireless Beats Fit Pro in collaboration with Alo Yoga.
“Partnering with Beats and Alo has been a dream collaboration for me, I’m so excited to join forces on this campaign and share a product that I personally trust,” shares Tyla. “The Beats x Alo collaboration was meant to be, as both Los Angeles brands have had a lasting impact on fitness and culture. The pair share a passion for high-performance products that allow you to express your personality,” adds Chris Thorne, chief marketing officer at Beats.
The new wireless Beats Fit Pro comes with the Alo Yoga logo embossed on the right ear cup and the pearlescent “b” on both ear cups. This collaborative release features a glossy black exterior and mirror-like chrome interior. The Beats Fit Pros are equipped with Active Noise Cancellation mode, transparency and adaptive EQ, spatial audio with dynamic head tracking and the Apple H1 chip.
Tyla and Travis Scott release the music video for the ‘Water’ remix.
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