The track is accompanied by a music video directed by Stillz, featuring elements of cowboy culture and a luxurious Rolls Royce as part of the set design.
The song was released by surprise through the artist’s WhatsApp channel and is promoted as a “little preview of what’s to come in the next year”. Bad Bunny added that this could possibly be the last song he shares this year.
This release seems to be Benito’s response to rumors circulating about the possible release of a new album in the fall, although the artist has not officially confirmed if he has concrete plans in this regard. However, he did speak about what he predicts his next album will be: “It’s impossible that the album that comes after Un Verano Sin Ti will sound like this one, never, ever. I’m always going to look for a way to do something new.” He also shared that he has a new confidence in music “now more than ever.” “I feel more confident to talk about what I think, what I feel and how I’m living through my music,” he added.
Bad Bunny talked about his current musical influences, mentioning that he is inspired by the music of the 70’s, although he is not yet sure if this influence will shape his music as a whole or just be reflected in a specific song.
You can listen to the new track and watch the video above.
And, in other music news, Usher will be the artist performing at the 2024 Super Bowl.
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