Adorning T-shirts and tote bags loaded with amusing messages.
UNIQLO proves once again that culture can also be worn. And this time it does so in collaboration with SpainSays, the most Spanish community on the Internet, which provides UTme! with its best phrases. The Japanese brand‘s in-store personalisation service, which allows customers to create unique garments on the spot, articulates this alliance under the LifeWear philosophy, introducing small gestures, expressions and shared customs that turn popular culture into trends.
The UTme! & SpainSays collection consists of messages and graphics treated from a contemporary perspective, playing with humour, collective memory and the value of everyday life. It is now available exclusively at UNIQLO Gran Vía, and will be divided into three launches: “Core Collection”, “Christmas” and “Valentine’s Day”. What are you waiting for to customise your own garment?
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