It ushers in a new era in the world of music streaming, with a more artist-centric focus on creating authentic connections between musicians and their fans.
This strategic move aims to deliver even more exclusive content, as well as better protect artists in an increasingly volatile digital environment. The expansion of this relationship promises innovation and a more direct experience for creators and their fans, making it clear that music is about much more than just listening.
In this way, Amazon Music and UMG will work hand in hand to create new product opportunities that not only benefit artists, but also enrich the fan experience. The focus will be not only on music, but also on audiobooks, audio programming, visual content and livestreamed content.
The big challenge of the collaboration will be the fight against fraud and illegal AI, two issues that are setting the agenda in the music industry. The protection of artists’ rights and the correct attribution of their work will be key to the continued strong growth of this relationship.
Sir Lucian Grainge, Chairman and CEO of Universal Music Group, said: ‘We are very excited to advance our excellent and long-standing partnership with Amazon Music, which marks a new era in streaming-Streaming 2.0. We appreciate Amazon Music’s deep commitment to the interests of our artists, and we look forward to advancing our shared artist-centric goals through product innovation and accelerating the growth of their service.’
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