The latest campaign focuses on the ‘Eyephoria Rockstar’ mask and celebrates the connection to music and night-time glamour.
Troye Sivan, ambassador of the beauty line and international pop superstar, has it clear: his must-have for a night of techno and debauchery is a good mascara for perfect lashes. And rabanne has the perfect choice.
For the fashion house, make-up has always been a symbol of transgression and power, and Eyephoria Rockstar is no exception. Inspired by the brand’s unbreakable connection to music, this mascara goes beyond simple cosmetics: it is an ode to rave culture and spaces of creative freedom like those once promoted by Paco Rabanne himself.
‘Throughout the 1980s, Monsieur Rabanne pioneered Centre 57 and the Black Sugar nightclub, two iconoclastic centres of artistic expression where musicians could showcase their talent. More than venues, they were monuments to the changing cultural landscape of the time.’
Its secret lies in its carefully formulated formula, which contains nourishing berry mix and rice bran wax. It also promises up to 24 hours of hold, up to 200% volume and an unbreakable curl. The finishing touch comes in a dark, shiny colour, somewhere between the deepest black and an ultramarine blue.
Visit the official rabanne website and find out all the details.
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