Valentino Vintage, the circular fashion project run by Valentino, joins seven second-hand stores around the world and the educational platform 1 Granary to promote the exchange of vintage garments. An effort that, undoubtedly, makes luxury fashion more affordable and sustainable.
Seven stores, seven cities and a common purpose
The maison’s initiative begins with the possibility of taking Valentino vintage garments to selected vintage stores (or requesting an online appraisal), in exchange for a voucher redeemable for new branded garments in selected stores.
In 2023, the Italian has joined forces with seven renowned vintage stores spread across Milan, London, Paris, Los Angeles, Tokyo, Seoul and New York to showcase the house’s finest archival garments. A unique opportunity in which each boutique has been carefully selected for their cultural relevance in their respective cities. Madame Pauline, in Milan, is known for its eclectic mix of garments aimed at Milanese fashion lovers. Similarly, London’s Rellik, since 1999, has been offering garments with a 60s feel evoking the city of London in its heyday.
Furthermore, 1 Granary, the platform created by Central Saint Martins students, has joined Valentino’s sustainable formula. An exclusive donation to seven design schools in the seven cities, which will provide international students and young talents with iconic garments as a tool to immerse themselves in the historical heritage and craftsmanship of the Maison Valentino. The responsible way to revive timeless beauty and build an increasingly conscious and caring generation.
Valentino Vintage has already been implemented in the following stores located around the world:
Madame Pauline, Foro Buonaparte, 74, 20121 Milano MI, Italy.
Rellik, 8 Golborne Rd, London W10 5NW, UK.
The Plaisir Palace, 3 Rue Paul Dubois, 75003 Paris, France.
The Vintage Dress, 22-4 Sarugakucho, Shibuya City, Tokyo 150-0033, Japan.
Recess, 111 N La Brea Ave, Los Angeles, CA 90036, United States.
New York Vintage, 117 W 25th St, New York, NY 10001, United States.
Janemarch Maison, Seoul.
And speaking of second-hand, have you taken a look at the article about the rising obsession with second-hand and archival fashion?
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