Ksubi, the brand that has redefined denim with its irreverent attitude and rebellious aesthetic, has just launched the new Ksuper silhouette, and who better to represent this launch than the unstoppable Veneda Carter. The multidisciplinary creative, jewelry designer, and renowned stylist, known for her unmistakable style and natural freshness, becomes the perfect muse for this jean model that is not just a garment, but a statement of intent.
The new Ksuper silhouette isn’t for everyone. Beyond the simplicity of a pair of jeans, the Ksuper embodies the essence of Carter: confidence, attitude, and a presence that doesn’t go unnoticed. With an oversized fit and a low rise that redefines the figure, this style elevates the concept of relaxed denim, achieving the perfect balance between structure and comfort. Relaxed, yet never dowdy, Ksuper offers an effortless aesthetic that holds its shape without losing style.
Available in six different washes, Ksuper brings the nostalgia of vintage denim into the 21st century. From classic stonewashed mid-blues, to timeless black, to a pristine white that’s pure contrast, each version captures the essence of distressed yet carefully crafted denim. If you’re looking for something with a bolder edge, the mudwash option or the striking leopard print are all you need to stand out effortlessly.
The campaign, directed by photographer Richie Lee Davis, features Veneda Carter. In a production that reflects the artist’s pure essence, Carter is not only the face of Ksuper, but also the creative mind behind its styling, uniting her personal vision with that of the Ksubi team. In the words of Pip Edwards, the brand’s creative director: “Veneda embodies the essence of Ksubi: authenticity, strength, and unapologetic style. She’s our star, and Ksuper is her moment.”
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