The Italian luxury brand has emptied its official Instagram account, generating speculation about a possible change of direction at the fashion house.
Following previous examples in the industry, such as Bottega Veneta’s exit from Instagram in 2021 or the removal of social media by Balenciaga and more recently Burberry to unveil Daniel Lee’s vision, a total erasure of social platforms in the fashion world often signals that the brand is heading towards a new perspective.
This “blank canvas” on Instagram coincides with the announcement that Tapestry Inc. will acquire Versace’s parent company, Capri Holdings. Earlier this week, Versace told WWD that this move seeks to “unveil a new approach to its publications.” Followers of the brand will be able to witness the new strategy on social media starting Thursday.
In an official statement, the brand stated, “Versace will relaunch [its] Instagram channel later this week with the fall 2023 campaign in a magazine-style format synchronized with the delivery of the new season’s collection in stores and online.” The statement continued, “We are always looking to enhance the different ways we talk to our community and bring them closer to our world. This renewed focus through our digital channels allows us to continue our editorial storytelling and offers our global audience the best of Versace content in the best format for them.”
Although no further information about this strategy has been shared yet, in recent weeks, the brand has shared a series of selected black and white images from its campaign, starring models such as Gigi Hadid, Anok Yai, Angelina Kendall and Karolina Spakowski photographed by Mert Alas and Marcus Piggott.
On the other hand, Paco Rabanne enters the beauty world.
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