Versace Tag Bag comes to the virtual world

Transcending the digital frontier, the Italian fashion house’s it-bag lands on Snapchat, Zepeto and Drest.

Fashion continues to expand and rewrite the rules of the game by merging the physical with the digital. As Louis Vuitton launches its new universe on Discord, Balenciaga revolutionises the SS25 catwalk on Apple Vision Pro, and Burberry dives into Roblox with virtual handbags, Versace ups the ante by bringing the ‘Tag’ bag into the metaverse.

Introduced less than a month ago, it stands as a reflection of contemporary opulence: crafted in soft, structured nappa leather, it combines the classic Versace essence with vibrant versatility. Its six shades – Porcelain White, Peridot, English Rose, Whiskey Brown, Pale Yellow and Tonal Black – enhance a design for uncomplicated luxury, complete with customisable details and contrasting linings that captivate.

Thus, in Zepeto, the Tag Bag is redesigned for digital avatars with three unique colours and interactive animations such as the Medusa Fluffy pendant, which adds a fun touch to the virtual style.

Snapchat becomes the next innovative showcase: here, the House positions itself as one of the first luxury brands to equip Bitmoji with the exclusive accessory. Users can pair it with the iconic Allover trainers or the I heart Baroque bathrobe, creating impeccable looks for the festive season.

Finally, in Drest, it stars the platform’s latest interactive feature: the ‘Quest’. This offers players the opportunity to participate in personalised challenges around the bag. Completing the game unlocks exclusive digital rewards, and participants are entered into a sweepstakes for a chance to win a real-life Versace ‘Tag’.