Victoria Beckham RTW campaign | Tribute to Marc Jacobs

It was April 2008 when a Victoria Beckham, relatively new to the fashion industry, came out of a giant Marc Jacobs bag making that campaign epic.

Now, 10 years later, the English designer’s brand launches her first RTW campaign and takes the opportunity to pay tribute to this iconic moment.

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“When Marc Jacobs featured me coming out of a shopping bag a decade ago it really was just the beginning of my journey into the fashion industry“, said Beckham.

“It was funny and ironic and brilliantly captured by Juergen Teller. And it came out just as I was about to present my debut collection. So what better way of illustrating the story of the past ten years than by revisiting the creative but this time with my own branded bag? Marc gave me his blessing to recreate the shot and Juergen agreed to collaborate with me again, which was just incredible.”. Declared Victoria (@victoriabeckham).