Victoria’s Secret launches its new bra with Paloma Elsesser and Candice Swanepoel

Victoria’s Secret, together with Paloma Elsesser and Candice Swanepoel, expands its Body by Victoria line with the new FlexFactor Lightly Lined Plunge Demi Bra. The design features a flexible titanium underwire and memory foam, offering support with a lightweight feel. It is available in band sizes 30 to 44 and cup sizes A to G.

The campaign, fronted by Paloma Elsesser and Candice Swanepoel, was directed by Charlotte Wales. According to Adam Selman, the brand’s Executive Creative Director, the aim was to highlight the freedom of movement and comfort of the new design.

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Victoria’s Secret’s new collection, featuring Paloma Elsesser and Candice Swanepoel, is now available on the brand’s official website.