The iconic product reached its best-seller status in 2018 and was discontinued soon after.
Yes, you read that right. Urban Decay’s OG Naked Palette, the same one that invaded Sephora and our toiletry bags a little over six years ago is back… But for a limited time and in a vegan version. Its neutral and dark colors that allowed to achieve the smoked eyes effect that Kim Kardashian and other it-girls had made fashionable at the time made it one of the best-selling beauty products in history: more than 30 million units.
However, in August 2018, the brand decided to take it off the market as it did not respect animal welfare just at a time when the industry was starting to fight relentlessly for these rights. Now, it is back in with an improved and completely cruelty-free formula, bringing a creamier texture to make it easy to blend.
You will be able to get it only, and for a limited time starting August 4, at Ulta‘s website.
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