Want to go to the Balenciaga SS23 fashion show? Ask in the lost property

Demna Gvasalia is a master of memorable invitations, which is why the invitation to Balenciaga’s SS23 show at Paris Fashion Week on 2 October has arrived in a wallet, no less.

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After seeing her trainers punctured for an exorbitant price or the trash bag being trendy, comes the leather wallet that has just been lost and found in the lost property drawer. In it is a mix of receipts, ID cards, credit cards in the name of Natalia Antunes, who is she and why is she inviting us to the Balenciaga fashion show?

With this ingenious invitation, attendees become the mistaken recipients of Natalia Antunes’ missing wallet, allowing them the surreal experience of rummaging through a stranger’s belongings. The invitation contains another clue to Saturday’s event: the location of the show and what appears to be the title of the SS23 collection, “The Mud Show”.