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Warner Music signs record deal with AI-generated pop star

Artificial intelligence has crossed a new line: noonoouri becomes the first digital artist to sign with the label.

Warner Music signs record deal with AI-generated pop star

Model and influencer noonoouri, with over 400k followers on Instagram and signed to a contract with IMG, becomes the first digital popstar to sign a record deal with Warner Music.

The avatar was created in 2018 by graphic designer Joerg Zuber, and has since appeared in campaigns for brands from the likes of Balenciaga, Valentino and Dior among others, and has interacted digitally with stars such as Naomi Campbell and Kim Kardashian.

noonoouri has recently entered the music world with her first single “Dominoes” in collaboration with German DJ Alle Farben, which also comes with a music video. Her voice is inspired by real human voices, created through generative AI. The proceeds from his single will go to the creatives and musicians involved in the creation of the track.

On the other hand, Cardi B and Megan Thee Stallion release their collaboration “Bongos”.

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