Although before David Beckham it seemed impossible, soccer and fashion are increasingly united, and this is confirmed by collaborations that show that fashion is present on the field of play. This time, the players have been in charge of taking the garments to the street. In this way, We Are Not Friends has teamed up with Betis players Borja Iglesias y Aitor Ruibal for a walk around Seville.
In this pleasant promenade through the Andalusian capital, Borja Iglesias took the opportunity to take out his famous analog camera and photograph Aitor Ruibal wearing his favorites from the “Landscape Adventures” collection, which refers to the hiking culture and takes its inspiration from nature. An afternoon in which the brand and the footballers could get to know each other better, without any doubt, letting the We Are Not Friends fashion speak for itself.
This comes at a perfect time for the footballers, who are embarking on more and more creative projects, exploring new ground to further develop their personal brands. Likewise, for We Are Not Friends it means opening up the possibility of new synergies that will enrich it as an urban fashion brand on the national scene.
If soccer and fashion end up coming together organically on an ongoing basis in collaborations like this one, who knows what we may see in the future from both industries?
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