The new SS24 collection has been created with the same criteria of lightness conveyed by the campaign, which, together with the use of increasingly sustainable noble materials and the commitment to avant-garde design, is reflected in the collection.
The Breakfast, the SS24 campaign, invites us to look at the unforeseen connections that occur on a daily basis and to grasp the potential of the most ordinary circumstances. With this campaign, GIGI Studios captures the essence of chance in an apparently ordinary moment: a breakfast between strangers.
Set in the idyllic Empordà, six characters – Maja, Gabriel, Anna, Ives, Dorcas and Dante – meet at their hotel table, sharing the morning ritual of the first meal of the day. They do so surrounded by magnificent green fields and warm summer light. Thus, the group connects and merges with Nature, celebrating its presence in the awakening of a new day.
You can now get your hands on the new SS24 collection by GIGI Studios at gigistudios.com.
Gigi Studios launches Black & White: the new collection that captures the power of contrast.
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