We travel to “Pleasure Island” with Diesel’s SS23 campaign

Here’s Diesel’s most sensual campaign to date that echoes the hedonistic, sex-positive nature of their SS23 runway show.

Dubbed “Pleasure Island”, Diesel’s latest campaign aims to be a space where all our most perverse desires converge. As Martens says: “all desires, kinks and indulgences are welcome, while all critical attitudes are not”.

After the label’s collaboration with LELO, its last runway show featuring a mountain of condoms and the slogan “For Sucsexful Living”, and now its SS23 campaign, it is clear that Diesel is committed to sex positivity among its discrimination-free community.

Through the lens of photographer Johnny Dufort, the campaign highlights the Glenn Martens-led label’s most iconic archive pieces such as the Oval D top and Super Logo menswear selection, as well as Diesel’s signature denim, corsets, camouflage and cargo trousers.

The campaign also includes highlights from the latest SS23 season such as 90s-inspired underwear and experimental jewellery. Pleasure Island” also features five new sunglasses silhouettes in collaboration with EssilorLuxottica.