We travelled to Los Angeles with adidas to unveil the Spanish national team’s away kit

Last Tuesday, we set off for L.A. with the aim of having an unforgettable experience.

adidas has once again turned the spotlight on the intersection of sport, culture and aesthetics. And this time, it has done so in style, hosting a historic event in the heart of Los Angeles. Because bringing back the iconic adidas Originals trefoil deserved a spectacle of this magnitude, where fashion, music and collective identity came together to mark a new chapter in the visual narrative of the 2026 World Cup.

The venue chosen for this event was the Lower Grand Tunnel, which was closed off for the occasion and transformed into an immersive experience for everyone in attendance. Curated by pgLang, the event brought together big names from the adidas family – including Kendall Jenner, Devon Lee Carlson, Gabbriette, Barry Keoghan and HoYeon Jung, amongst others – as well as athletes, creatives and key figures from the current cultural scene. The evening featured a set by Kaytranada, who set the mood just before Baby Keem took to the stage to deliver an intimate, exclusive and high-energy performance.

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Meanwhile, we walked through the tunnel time and time again, discovering the stationary cars representing each country, and watched the parade that took place to unveil the away kits. In the case of Spain, ByCalitos presented the new Spain shirt, proud to embody the second national design, which stands out for its conceptual logo and whose narrative is based on our country’s literary heritage. Noteworthy features include the integration of an all-over pyrite-coloured pattern on an off-white base that evokes old paper, graphics inspired by manuscripts and classic books that add visual depth, and gold and burgundy details that elevate the overall look. On the back of the collar, the inscription ‘España’ incorporates the letter Ñ as a central element.

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The new adidas Originals collection features 25 away kits for national teams including Spain, Germany, Argentina, Colombia and Mexico. Each design acts as a cultural capsule that translates each country’s identity into contemporary visual codes. Sam Handy, General Manager of Football at adidas, sums it up as follows: “Football is experiencing a defining era, expanding into new subcultures where the shirt becomes its most authentic representation.”

Naturally, the collection meets the demands of elite football, incorporating CLIMACOOL+ technology, lightweight constructions and features designed to maximise ventilation and freedom of movement. The return of the iconic trefoil logo reflects adidas’s view of football as a cross-cultural phenomenon – not merely a sport – bridging the past, present and future.