For Spring/Summer 2025, Elena Velez set the New York Fashion Week runway on fire with a collaboration that no one saw coming: OnlyFans. Now, that first visual statement is transformed into an exclusive streetwear capsule that breaks with the norm.
The capsule collection taken directly from the runway includes pieces loaded with intention: an oversized black hoodie with dual branding (Vélez + OnlyFans, no filters) and a black washed T-shirt with a white print that reinterprets the corset from a rawer and less complacent point of view. It’s fashion for the post-like era.
Although many still associate OnlyFans with NSFW content, the platform has been expanding its territory for years: beauty, music, fitness, lifestyle… and now, fashion. The collaboration with Elena Vélez not only reinforces this new narrative, but also proposes a reflection on how women construct – and deconstruct – their self-image in an increasingly chaotic digital ecosystem.
‘Pop culture has a brutal influence on how female aspiration is defined in the United States,’ says Vélez. And this collection shouts it unabashedly. Here, the discourse is not aspirational, but real. OnlyFans goes from being a niche space to becoming a platform for cultural impact, where every creator has something to say – and says it in their own way.
The collaboration is now available in the official OnlyFans shop.
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