What is the fastest man on the planet doing with ASAP Nast?

Indeed, starring in Y-3’s latest campaign.

14 photos

Speed in sports and hip hop have come together for Yohji Yamamoto’s brand and adidas. Noah Lyles and ASAP Nast star in Y-3’s new Spring/Summer 2025 campaign, which transports us to the city of Los Angeles, where these two icons roam the streets.

The campaign, under the direction of Rennell Medrano, captures Lyles and Nast in a cinematic visual narrative that precisely bridges the worlds of sports and fashion, something that is a cornerstone of Y-3. From the tarmac to the recording studios, the collaboration illustrates a unique synergy between two worlds with a shared language.

As the story progresses, the climax of the campaign takes place on a rooftop in Los Angeles, where Lyles and Nast find themselves in a moment of pure energy and attitude. A series of powerful images immortalizes this instant.

Dressed in the most representative pieces of Y-3’s Spring/Summer 2025 collection, both protagonists reflect the essence of Yamamoto’s brand through city-ready looks. Sneakers such as the Y-3 REGU, Y-3 NIZZA HIGH and Y-3 STAN SMITH VELCRO complete the styling, reaffirming Y-3’s commitment to the evolution of sports luxury.

To purchase pieces from the collection, head to y-3.com.

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