When is it time to say goodbye to your make-up products?

In the makeup universe, we all have that one product that, even though we know it’s long overdue, we still cling to it like a cult item. Maybe it’s that lipstick you’ve been using for years, the Naked eyeshadow palette that brings back memories, or that foundation that, although it’s no longer as consistent, is still your favourite. But, let’s be honest, time takes its toll and, beyond the sentimental, there are very clear rules that mark the moment when it’s absolutely necessary to say goodbye to your old companion.

From irritations and breakouts to bacterial infections, expired cosmetics can have devastating effects on your skin. And if you’re one of those who believes that if it doesn’t smell or look weird, it’s all good, it’s time to rethink that theory. We spoke to industry experts to find out when it’s the right time to say goodbye to your makeup products and why you shouldn’t wait any longer. Because in the end, investing in fresh products isn’t just a luxury, it’s an investment in your skin.

Expiry dates: the non-negotiable rule

It’s true that many of us live in denial when it comes to the shelf life of cosmetics. But the reality is different: make-up products have a shelf life, and ignoring it can bring you more trouble than good. ‘Cosmetic products have a clear life cycle: from the moment you open them, the countdown starts,’ explains Ron Robinson, cosmetic chemist and founder of Rhode. Although the time varies depending on the type of product, in general, it is recommended to change it after one year of opening. For the strictest, brands also include the PAO (Period After Opening) on packaging, which tells you the recommended months of use after opening. And if your cosmetic comes into contact with delicate areas, such as the eyes, things get even more complicated. Don’t gamble.

Eyeliners and mascara

If you’re one of those who keeps your mascara as if it were an heirloom, you’d better think twice. These products, which come into direct contact with your eyes, are the first to fall on the ‘no longer useful’ list. ‘Eye products, such as mascara and eyeliners, should be thrown away after six months of use,’ recommends Robinson. Eyes are extremely sensitive areas, and if you don’t want to end up with an eye infection from clinging to your favourite eyeliner, it’s best to clean up early. Also, does your eyeliner not glide on like it used to or is your mascara clumpier than your Monday morning stories? That’s a sure sign you’ve crossed the expiration line.

Foundations and concealers

We all have that one foundation with which we feel invincible. The one that covers everything and doesn’t let us down even on the longest day. But unfortunately, even the most faithful products have an expiry date. ‘Foundation and concealers last between six months and a year, depending on the brand,’ says Amanda Gabbard, a professional make-up artist. If your foundation starts to smell funny, has a strange texture or changes colour (common with oxidation), it’s time to say goodbye. Remember: if your foundation no longer matches your skin tone, it’s only highlighting imperfections you didn’t see before. In short, it’s time for an upgrade.

Cream products

Cream products are the most treacherous of all. They have a short shelf life, but they’re also the ones that give us the most glowy, natural finish. However, their moisture makes them more susceptible to bacterial growth. ‘Cream products, such as blushers, eyeshadows and highlighters, usually last six to eight months before they start to deteriorate. And with them comes the risk of skin irritation,’ warns Gabbard. If you notice that your cream stick or cream shadow has become stickier, separates or just doesn’t have the same silky texture, it’s time to revamp your collection.

Powdered products

Powder products are the longest-lasting of all. Eyeshadows, pressed powders, bronzers and blushes can last for one to two years without any problems, as long as you keep them in good condition. The key is to avoid humidity and excessive heat, which are the main factors that accelerate deterioration. If there is no change in colour or texture, and the product is still easy to apply and has a flawless finish, you can continue to use it. But if you start to notice that the powder is disintegrating or sticking when you apply it, it’s time for a refresh.

Why is it crucial to clean your products?

Holding on to an expired makeup product is an unnecessary risk. Beyond the aesthetic issue, bad products can be responsible for infections, irritations, breakouts and allergies. Not to mention that makeup that’s no longer in its best shape will never give the finish you’re looking for. If you really care about your skin, it’s time to give it what it needs: fresh, effective and safe products. Changing your makeup regularly is not only a matter of health, but also of performance. Don’t hang on to what no longer works just for nostalgia’s sake.

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