Why are Brazil jerseys in fashion?

From SZA to Hailey Bieber or Kali Uchis have reflected the viralization of Brazil T-shirts that everyone seems to be projecting now on the networks. An unexpected trend or fanaticism that has also been transferred to TikTok without us knowing very well why.

The Brazilian T-shirt, for a long time, represented Jair Bolsonaro’s extreme right-wing movement, as a staple of its followers or devotees reflecting horror and political repression. Now, the current president of Brazil, Lula, has set out to recover its colors and even the anthem, giving a new meaning and/or expression of freedom to this shirt that now represents all those progressive values.

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According to The Guardian, the president stated the following: “We cannot be ashamed to wear our green and yellow shirt, it does not belong to a particular candidate. It does not belong to a particular party. Green and yellow are the colors of 213 million citizens who love this country”.

And this kind of political movement through fashion is not only focused on the Brazil soccer jersey, framed within the latent trend of soccer jerseys as cult pieces, but it also includes other types of silhouettes such as dresses, as we could see in one of the posts of Baby Trickz, as well as bikinis or other types of crop tops sheathed in the flag and colors to celebrate love and freedom, and pay tribute to the new Brazil.