With her fast-paced lifestyle, the entrepreneur needs constant energy to keep up the pace. So, naturally, she has included açaí in her breakfast, as she shows us through her Instagram stories.

‘A good açaí bowl always makes me so happy,’ the entrepreneur commented on her Instagram story. Kim combined this superfood with kiwi, mango, banana and strawberries, all sprinkled with coconut shavings and granola. This little purple berry from the Amazonian palm trees seems to have health benefits, so as it happens every time ‘miraculous’ properties are discovered in a food, celebrities don’t hesitate to put it to the test.

What are the benefits of acai?

Açai is, of course, famous for its incomparable antioxidant action (up to 30 times more antioxidants than red wine). Its ultra-concentrated ORAC (Oxygen Radical Absorbance Capacity) score, which measures the antioxidant power of a food, is record-breaking: 15405 compared to 1401 for blackberries, while red berries are also known for their high antioxidant content.

Antioxidants are essential to combat the harmful effects of free radicals (a fragment produced when a cell divides), and thus prevent premature ageing of cells, cardiovascular disorders and cancer. The high content of this component makes açai a formidable health ally for keeping fit all year round and combating the effects of ageing.

But what is less well known about the açai is that it is a wonderful energy booster. Rich in B vitamins (B1, B2, B3) and fatty acids (omega 3 and 9), this berry helps transform carbohydrates into energy, which in turn feeds the muscles and improves athletic performance by stimulating energy metabolism. Açaí is the perfect dietary supplement for athletes or people with busy lives, such as Kim Kardashian.

Its ultimate plus? Acai has aphrodisiac properties that have been used by Amazonian tribes for thousands of years. Thanks to its high content of plant sterols (lipids with vasodilator effects), this berry improves blood circulation and maintains cardiovascular balance. Combined with its energising and stimulating action, açaí is ideal for boosting libido.