Why has the Nike Air Max Dn8 already become an icon?

The swoosh giant’s latest venture is a lethal combination of technological innovation, creative sensibility and urban style.

If there’s one thing that has characterised the Air Max line over the decades, it’s its ability to reinvent itself without ever losing the DNA that made it so iconic. Now, the Dn8 continues this legacy and elevates it by extending Dynamic Air technology across the entire foot, offering an experience akin to walking on air, literally.

Because as the name suggests, Dn8 (for ‘Dynamic Eight’) features eight air chambers that channel energy from heel to toe, creating a sense of continuous motion and bouncier cushioning that defies physics and the conventions of footwear design. A fully pressurised air architecture, with tuned zones of differential pressure, turns every step into a fluid and precise response.

Its appeal lies in its soft, lightweight upper with translucent detailing for unparalleled dynamism. But Nike isn’t just about technical design – it celebrates movement and creativity from every possible angle, which is why eight visual artists and eight global athletes are featured in the global campaign. The duos include Gabriel Moses and Kobbie Mainoo; NEWFORMAT and Salma Paralluelo; Daniel Sannwald and Ja Morantm among others. Each collaboration explores new ways of understanding and capturing the concept of unreal movement.