The first sign that the new adaptation of “Wuthering Heights” was going to play on a different field came long before its release, when the first images of Jacob Elordi and Margot Robbie already transformed into their characters began to circulate. From that point on, the visual universe settled almost effortlessly, with new images appearing gradually: Robbie crossing the Yorkshire moors in a wedding dress, and Elordi, with long sideburns and a stern expression, establishing an instantly recognisable iconography. The trailer, set to “Everything is Romantic” by Charli XCX (who is also responsible for the soundtrack), made it unmistakably clear. Rather than simply telling a story, the film was building a strong, easily identifiable aesthetic designed to travel fast.
The truly strategic move, however, has not been on screen nor in the debate over the historical accuracy of the costumes, but in translating that imagery to the red carpet. Wuthering Heights understands that, in 2026, promotion goes far beyond announcing a film and is instead built through images, styling and public appearances that function as emotional previews. If the Barbie tour set a precedent, with Margot Robbie leading a perfectly coherent aesthetic narrative, the same logic is applied here with a darker twist, turning the press tour into a visual extension of the film’s universe and keeping the conversation alive in the months leading up to its release this Friday.
The tour’s highlights (almost without ranking)
The tour has delivered one standout moment after another, always backed by very specific names. Margot Robbie translates the film’s visual language — directed by Emerald Fennell — into bold silhouettes and materials with narrative weight: corsetry, lace, velvet and sheer fabrics, making each look feel like an extra scene.
The opening appearance in Roberto Cavalli with Christian Louboutin marked the start of the tour in Los Angeles and did exactly what it needed to do: get people talking from the very first outing. Shortly after, Victoria Beckham’s namesake label appeared on two separate occasions during the promotional run, fine-tuning the message through interviews and television appearances and proving that a well-thought-out aesthetic consistency pays off. With McQueen, at one of the most high-profile stops of the US leg, the gothic mood became sharper and more contemporary, while Dilara Findikoglu, paired with Manolo Blahnik, pushed the romance into a stranger, sexier and clearly editorial territory during the film’s global junket.
Then came the grand gestures tied to key dates on the calendar. Schiaparelli turned the world premiere in Los Angeles into a full visual event. Chanel brought a sense of classic weight to the Paris stops, elevating the drama with a recognisable elegance. Thom Browne appeared at the Paris premiere, adding structure and precision and proving that even the unusual can be meticulously controlled, while Maison Margiela was reserved for more informal appearances in London, playing with the undefinable. The closing look by Vivienne Westwood, worn at the global content creator Q&A, rounded out the narrative with a more rebellious, almost punk energy that naturally aligns with the tone of Wuthering Heights.
The key point is that this is not about selling clothes. Wuthering Heights is being sold as a feeling and an atmosphere — something that draws in even those who haven’t read Emily Brontë’s novel or aren’t yet sure what kind of drama awaits them.
It’s not just Margot: the rest of the cast plays along (and adds to it)
The narrative isn’t carried by the lead alone. Jacob Elordi also contributes through looks by Chanel and Bottega Veneta, maintaining a restrained, sober elegance that fits seamlessly with the character’s tone. Meanwhile, Charli XCX brings the most energetic and creative edge, appearing in combinations ranging from John Galliano and Saint Laurent to Vivienne Westwood, paired with jewellery by Darius Jewels.
In the same context, one of the most talked-about moments of the tour was a joint appearance by Jacob Elordi and Margot Robbie at the London premiere, with Robbie wearing a corseted design with braided details by Dilara Findikoglu and a replica bracelet inspired by a piece linked to Charlotte Brontë. According to various outlets, the chemistry between the two — exchanged looks, gestures and an openly playful attitude — fuelled conversation around the adaptation as much as the look itself. That image was followed by Charli XCX’s bridal dress by Erdem, which expanded the romantic imagery even further and reinforced the idea that the promotion extended well beyond the main cast.
Sigue toda la información de HIGHXTAR desde Facebook, Twitter o Instagram
You may also like...
