Willow Smith shines in Acne Studios FW24 campaign

A proposal that maintains the futuristic aesthetics and spirit of the brand’s last fashion show in Paris.

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Leather and denim are the main protagonists of an empowering collection that pays tribute to all those subcultural currents that decided to use these materials to transmit their strength. The designs highlight the curvaceous feminine figure, while at the same time proposing an attractive play on studs and metal plates.

This is the case of the Multipocket bag which, this season, has been revisited with a crinkle finish, while the Bowlina comes in different sizes.

And what better icon than Willow Smith to represent the rebellious attitude of Acne Studios? A loyal follower and friend of the brand, she attended the FW24 fashion show and didn’t hesitate to choose one of the looks presented on that occasion to attend the premiere of ‘Bad Boys: Ride or Die’.

‘The Acne Studios FW24 show in Paris was a vibrant experience, from the collection and the creativity of the show to the team, who made me feel at home. I am so grateful for the experience; my favourite memory might be the impromptu jam session in the basement of the bar during the after party. This campaign feels so genuine to Acne Studios and me, not just because of the clothes – although the oversized sheepskin jacket made me feel so good – but because of who they work with and how they do it. Our collaboration was so natural from start to finish that I can’t wait for this campaign to see the light of day,’ she enthuses in the official press release.

Visit the Acne Studios website or one of their physical boutiques and discover the full collection.