With this new AH serum your skin will be more hydrated

Water is essential for the proper functioning of the skin, especially in the epidermis, the outermost layer of the skin. However, skin dehydration is a common problem that can make the skin look dry and itchy, and make fine lines more visible. Optimally hydrated skin contains up to 40% water in its top layer, while dehydrated skin contains less than 15% water. Dehydrated skin is due to a decrease in the water content of the skin, resulting in a less elastic appearance of the skin. It is characterised by a lack of water; even oily skin can become dehydrated. However, dehydrated skin is not permanent and can be alleviated with a proper skin care regimen.

Hyaluronic acid (HA) is a potent moisturising ingredient found naturally in the skin; however, HA can diminish with age. Therefore, skin can benefit from topical application to help retain its moisture levels. HA has the ability to act like a sponge, retaining large amounts of water in the skin. Human skin acts as the main line of defence between the body and its environment, keeping moisture in and harmful elements out. Water retention in the skin depends on two main components: hygroscopic materials (such as hyaluronic acid) and intercellular lipids (such as ceramides). Together, these components work to create a competent skin barrier, which is the key to hydrated skin. When the skin barrier activity is correct, the skin is hydrated, smooth and firm.

CeraVe Serum with Hyaluronic Acid

Hyaluronic Acid Moisturising Serum offers a unique synergy with CeraVe’s 3 skin-identical essential ceramides, which not only help hydrate the skin with Hyaluronic Acid, but also help restore barrier function to prevent transepidermal water loss, maintaining the integrity of the skin barrier. CeraVe products are the only ones to include essential ceramides along with MVE technology for additional efficacy in repairing the skin barrier.

The star ingredient of Hyaluronic Acid Moisturising Serum is, of course, hyaluronic acid, which contributes to the overall efficacy of the serum. In addition, the synergistic effect of hyaluronic acid and the 3 essential ceramides help restore the skin barrier. CeraVe’s patented MVE technology progressively releases the moisturising active ingredients onto the skin. This product is also dermatologically tested, hypoallergenic, non-comedogenic and suitable for sensitive skin.

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