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Woolrich delves into American culture for its Fall/Winter 2023 campaign

Woolrich’s new “Origin Stories” campaign shot by Hunter Lyon delves into the brand’s own roots.

Woolrich delves into American culture for its Fall/Winter 2023 campaign

The collection and the brand’s new campaign are inspired by the stories and experiences that shape the country, with a coffee shop as a backdrop and the famous game of checkers.

Woolrich FW23 reveals outerwear items such as quilted parkas with plaid prints, sweatshirts with geometric and camouflage prints, and colorful vests with contrasting fabrics, among others. Knitwear includes a range of crew neck sweaters, wool overshirts and mohair sweaters.

The collection is now available on the Woolrich website.

In other news, NOAH is launching a gardening collection together with Niwaki.

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