WOW Serrano will open its doors at the end of this year

Located in the heart of the capital’s Golden Mile, the new WOW centre will feature an exclusive selection of luxury brands.

Number 52 Serrano street will host WOW‘s new offer focused on the loyalty of customers residing in Madrid with much higher quality brands than the Gran Vía centre, which will focus on streetwear fashion. In this way, the ground floor of the original centre will become a meeting point for sneaker lovers and will also work towards the goal of reducing the average purchase ticket per customer.

More than 340 luxury brands such as Blumarine, Coperni or Nanushka (among many others) will find their own spaces in WOW Serrano, where the business model is inspired by the personalised corners for each brand, giving rise to unique and completely customisable areas where the spirit of each brand will prevail.

If you don’t want to miss any news about the grand opening, we recommend you to stay tuned to our website and social networks.