Ye sparks new controversy against adidas and Jerry Lorenzo

Like an unstoppable hurricane, Ye is still the same as ever: unfiltered and ready to say it all. In a 2025 that kicks off with the same energy that characterises him, the multifaceted artist and creator returned to use his Instagram as a megaphone to uncover, once again, his fight against adidas and his recent dispute with Jerry Lorenzo, the man behind Fear of God.

In a lengthy caption, Ye not only lashes out at the German giant for ‘burying’ his YEEZY brand in Google search results, but also resurrects old feuds with the company, such as when he accused the brand of ‘design theft’ and ‘oppression’.

In his unmistakable style, Ye holds nothing back, claiming that adidas, a $60 billion company, was responsible for freezing his bank accounts following his controversial statements. ‘I did phenomenal work for you guys and because I stood up for myself, everyone tried to bully me,’ he writes, as he reminisces about the tense times leading up to the fateful tweet that sparked the chaos.

But it’s not just adidas that is in his sights. Ye is also targeting designer Jerry Lorenzo, who recently signed a deal with adidas through his Fear of God brand. For the YEEZY creator, Lorenzo is ‘cheesy and disloyal’ for partnering with the German brand after the way they handled their relationship. He also accuses him of copying him, going so far as to say that his fashion show was a mere imitation of his iconic Hollywood Bowl show. ‘I will never do that again for anyone,’ Ye says, making it clear that his allegiance is with his own movement.

In his message, Ye reaffirms his motto: ‘YEEZY above all else’. In strong words, he criticises those who were once close to him but who, he says, only sought to promote their own brands and agendas, ‘acting like they were my friends’ while taking advantage of YEEZY’s influence to push their weak projects. ‘They never really wanted to work for the king. They wanted to use the king,’ he asserts, making it clear that there is now no room for any more “hugs” or false loyalties.

What follows is a statement of power. YEEZY is not just a business, it’s a revolution. Ye celebrates the success of his YEEZY.com platform, which he says earned $100 million in its first six months, selling millions of units. He also proudly mentions that he has been working on new shoe styles for the past two years. And he doesn’t stop there: he mentions his ‘revolutionary’ $20 prices, with which he claims to be ‘burning up the game’ and leaving all competitors behind. ‘YEEZY is banishing everything,’ the visionary claims.

Ye is not afraid to expose the system, his broken alliances, or the companies he considers traitors. In 2025, the message is clear: YEEZY is the future, and no one is going to stop it. The war is declared.

5 aesthetic keys that Travis Scott has copied from Kanye West.