YOON x SEVENTEEN: jewellery as a bridge between fashion, music and global fandom

JOOPITER, the cult auction platform powered by Pharrell Williams, presents its new chapter.

The avant-garde fashion of YOON (AMBUSH) and the global influence of K-POP with SEVENTEEN join forces to offer a mini jewellery collection that exudes culture, community and shared passion.

A proposal that is not presented as just another collaboration, as each piece encapsulates the essence of the musical group and the devotion of its fans, the CARATs. Thus, the Team SVT Colors Beads necklace stands out for its Rose Quartz and Serenity palette, a chromatic wink that represents the 13 members, their three units (hip-hop, vocal and performance) and that unbreakable connection with their followers. Crafted in 925 sterling silver, resin pearls and grass crystal, the design is a true emotional totem.

The second piece, more conceptual, encloses three meaningful pendants: a loudspeaker, a microphone and the XVII emblem. A visual tribute to the unique structure of SEVENTEEN, imagined by an extraordinary mind like YOON.

“What struck me most about SEVENTEEN was not only their presence, but the way they connect with their fans. That bond is genuine and global. When Pharrell approached me with the idea, it made sense. Designing something that reflected that kind of love and loyalty was exciting. I’d love to continue building together,” says the acclaimed creative.

All proceeds from the sale of this collection will go to UNESCO, proving that luxury can also have a purpose.