YSL Beauty names Austin Butler global brand ambassador 

Making his first appearance in the MYSLF fragrance campaign, Butler joins the YSL Beauty family by adding his own distinctive touch and stylistic vision to the brand, following the previous appointment of Lenny Kravitz as ambassador for the men’s fragrance Y.

With his hypnotic gaze, the actor exemplifies how YSL Beauty’s innovative fragrance brings out the boldest version of oneself. He embodies the qualities of “proud, strong and free” that define contemporary men, breaking with the clichés of years past.

The essence of the fragrance is a symphony of contrasts and varied nuances, designed to encapsulate the rich complexity of modern masculinity. When sprayed on the skin, MYSLF unfolds with the vibrant freshness of bergamot, which gradually gives way to the floral heart of orange blossom and culminates in a sensual, long-lasting woody base.

The introduction of this new men’s fragrance and the appointment of Butler as a global ambassador for MYSLF marks a step by YSL Beauty to challenge and redefine the stereotypes associated with concepts of masculinity and femininity.

You can now purchase the refillable MYSLF men’s fragrance through the YSL Beauty website.

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