Zara also signed Willy Chavarria

In recent years, Zara has been refining a clear strategy: bringing creative universes with a strong identity to a wider audience. Just days ago, the brand announced its agreement with John Galliano to reinterpret his archives, and now that direction continues with its first collaboration with Willy Chavarria.

The Vatísimo collection, announced on Zara’s official website, will be released on 26 March. In it, Chavarria translates his most recognisable codes — sharp-shouldered tailoring, oversized silhouettes, workwear references and a bold aesthetic — into a more accessible offering, while staying true to his creative language.

The concept stems from the term “vato”, rooted in Chicano culture, and is amplified in Vatísimo as an expression of identity, community and pride. It’s not there for decoration — it underpins the entire collection and reflects the way Chavarria designs, always from a personal and emotional place.

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Identity front and centre

Although the collection draws from the menswear wardrobe, the womenswear doesn’t simply replicate it. It has its own voice, placing diversity and visibility upfront and leading with a clear sense of identity. This isn’t a subtle detail — it defines the entire collection. It doesn’t adapt, it asserts.

In that same spirit, Chavarria looks back to the 70s, 80s and 90s with intention, without slipping into easy nostalgia. The result blends American workwear with a relaxed attitude, striking a natural balance between past and present.

Everything is built on a clear and recognisable language: precise tailoring, generous volumes and defined structures. Materials such as leather, cupro, denim and knit add depth to a collection where every piece — from shirts to accessories — feels considered. Nothing is excessive; everything has a purpose.

Fashion with a story (and plenty of drama)

This collection positions itself as more than clothing — it’s a global statement with intent. The campaign, directed by Glen Luchford and starring Christy Turlington — one of the most iconic supermodels of the 90s — alongside Cuban actor Alberto Guerra, leans fully into a telenovela aesthetic: drama, desire, power and intensity. Together, they strike a balance between classic elegance and emotional charge, pushing the narrative just far enough.

It’s exaggerated, yes — but that’s exactly why it works. Turlington’s presence isn’t accidental; she brings that understated 90s elegance back into focus, grounding a collection with strong character. And beyond the visuals, Chavarria stays true to his message, speaking about identity, visibility and pride in one’s roots — only now, reaching a much wider audience.

The key date? 26 March. Mark it down — this isn’t just another drop.