Zara continues to move up a level by connecting with Wallpaper and craftswomen from Galicia

The Inditex group chain continues to focus on collaborations as part of its strategy to raise its positioning. It launches two new collections, together with Wallpaper and a group of women artisans from Galicia.

Since January 2021, Zara has been partnering with different brands on its way to raise its positioning, a strategy that the rest of the Inditex group’s chains have also opted for. Some of the companies that have signed agreements with the brand are Good American, Joma, Clarks, Susan Fang, Ader Error and Kassl Editions.

This time, Zara has teamed up with the design publication Wallpaper to launch five travel guides that are already available on both websites. This small collection also includes stickers, prints, notebooks and tote bags.

The chain also collaborates with the Asociación de Redeiras Artesás Illa da Estrella de Corme, made up of women who create accessories using fishing nets. Together with the craftswomen of Galicia, it is launching a collection of three bags that are already on sale at a price of between seventy and eighty euros.

In other fashion news, Ader Error unveils its first collection of sneakers.