Louis Vuitton reignites aesthetic desire with its new Resort 2025 campaign, and does so with an infallible formula: Zendaya + Law Roach + Italian Riviera = pure visual fantasy. Under the precise gaze of Inez & Vinoodh, the campaign becomes a series of dreamlike postcards where luxury meets the lightness of summer.
The collection, which revolves around the theme From a Tuscan Flower, transcends the typical resort narrative to offer a heady vision of chic escapism. Explosive floral motifs, fluid silhouettes that invite movement and that effortless vibe that only Zendaya can convey. Everything breathes that relaxed sophistication that makes you want to book a ticket to the Italian coast right now.
In one of the most viral images (it will be, mark our words), Zendaya appears in a crop top paired with a floaty maxi skirt covered in a burst of red and blue flowers: a vibrant nod to Tuscan gardens, elevated with an almost cinematic aesthetic.
The accessories, as always, finish off the look masterfully: the Capucines is reinvented in wicker or mahogany leather, XL glasses with gold hinges pay homage to the iconic locks of LV boots, and chain belts bring that touch of functional jewellery that marks the transition from day to night.
This is not just a campaign. It’s an invitation to experience summer as a contemporary muse would: with attitude, art and a signed Louis Vuitton suitcase.
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