Zomer presents its FW25 campaign, Back to Front, photographed by David Luraschi on the streets of Paris. This series revisits the playful concept introduced during the March runway show, highlighting the brand’s signature playful spirit.
The campaign turns the city into a stage for Zomer’s imagination, serving as a reminder that fashion can be an expressive language and, at the same time, a celebration of the joy inherent in its DNA.
The photographic series reinforces the coherence of Zomer’s creative universe and its FW25 collection, connecting the runway with urban life and reaffirming the brand’s visual and conceptual identity.
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